years, friends and clients have encouraged me to write a book
about something. When I was in the corporate world, the
recommended subject was "managing sales and salespeople."
As one of the first Internet marketers and consultants, they suggested
"advertising your business on the Internet."
And for the past several years, it has been on "starting
and succeeding in a new business." Until recently, when
a friend and fellow small business consultant pointed out just
how much these three subjects fit together, I had no desire to
do so. But now I have.
first business venture was in 1995, an Internet marketing company.
It focused on advertising and selling golf, hospitality, and real
estate services for clients in high profile resort and retirement
markets such as Myrtle Beach, Hilton Head and Charleston, South
Carolina. Since no one I knew of had ever started a business similar
to this, I truly had to start from scratch. I had sales and management
experience, knew how to read and interpret financial statements,
and how to write a business plan. But actually starting
a business? I didn't have a clue. There was no Internet to speak
of then, so I had to rely on advice from others and "how
to" books. But quite frankly, the books weren't much
help. So hopefully this one will be to you.
Psst, want to start a business? you will be introduced
to the processes of starting and managing
a successful business. These are the basics - -
- just as important as laying a foundation for a house. And your
new business will be your house, hopefully for many years to come.
will talk about how to choose a business that is right for you
- - - and what you must do to prepare yourself for success.
new businesses fail will be discussed, with ways to avoid them.
You will learn the options and intricacies of acquiring financing;
and you will discover creative methods of attracting and
retaining customers and clients.
finally, you will be given access to the management and
leadership skills that you will need to succeed, and how
to develop them.
want to start a business? is written and printed in an
easy-to-read and understand format. Chapters are designed to be
read sequentially or separately, depending on the reader's topic
Table of Contents
You Want to Start a Business - - - GREAT ! You CAN!
The Business Plan - - - the most important part of starting
Financing Your Business - - - and not running out of money
How to Improve Your Credit Score - - - so you can get a loan
Marketing Your Business - - - or attracting customers and
Social Media Marketing - - - the "new" way to market
Licenses, Taxes, and Recordkeeping - - - the most boring part
of owning a business
Nonprofits - - - serving others and yourself
Grants and Grant Writing - - - free money?
Home-Based Businesses - - - the safest way to start
Managing Your Business - - - to success and happiness
ways to order!